Part of a campaign led by Hyndburn Council and marketing agency Scott Dawson Advertising, the interactive flyer features more than 50 Accrington businesses who each contributed a small fee to be involved.
The flyer is set to give shops, cafés, restaurants, takeaways, sandwich shops, estate agents, opticians, hairdressers, beauty salons and other businesses across the town a boost after seeing trade diminish over the last 12 months.
It follows the success of a similar campaign in Oswaldtwistle which saw retailers enjoy an upturn of up to 50% in trade.
Cllr Clare Pritchard said: “We’re delighted to finally unveil the finished product to the public after months of hard work from everyone involved.
“It’s been inspiring to see a heightened sense of community and camaraderie among town centre businesses as they’ve come together for a common cause – reminding people what’s great about our town and enticing them back to see what’s on offer.”
The flyer features a QR code linking to a short promotional video for each of the businesses who took part in the campaign. It also includes sections on the town’s history, leisure facilities and all the latest events in Hyndburn’s social calendar.
A Twitter page has been set up to support the campaign - follow @AccringtonShops to stay up-to-date with the latest news.
The official launch of the flyer will take place on Tuesday 20 August at 3.00pm outside Accrington Market Hall, where a bus advert promoting the flyer and campaign will also be unveiled.
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