Accrington retailers unite for a festive treat

Accrington’s retailers and businesses are set to reunite to attract Christmas shoppers back to the town following the success of a summer campaign.

An August ‘Shop Local’ campaign supported by Hyndburn Council and marketing agency Scott Dawson Advertising saw shops and services enjoy an upturn in business – now a second flyer and bus advertising campaign is set to be launched ahead of the Christmas period.

The flyer will feature more than 50 businesses who will contribute a small fee to promote their festive deals and product offerings – professional photography of all businesses will be shot in Accrington Market Hall on Wednesday 16 and Thursday 17 October.

The flyer, which will also contain Hyndburn’s festive entertainment listings, will be distributed to 37,000 homes across the area at the beginning of November with a further 3,000 copies to be handed out to businesses, leisure centres and other locations.

To give shops a further boost, the council has listened to retailers’ pleas to move the Christmas light switch-on back to its former Thursday night slot to enable them to profit from late night shopping.

Councillor Clare Pritchard, Deputy Leader and Cabinet Member for Town Centres at Hyndburn Council, said: “By working in partnership with local businesses we want to reinvigorate Accrington Town Centre.  The festive flyer, once again, lets people know the great offer we have with free parking and over 250 shops and services. There are some great events for all the family over the festive period and we want to encourage people and businesses to get involved and enjoy the festive atmosphere.”

The flyer will be designed, produced and distributed in conjunction with Scott Dawson Advertising who devised and managed the summer campaign.

There is still time to be included in the flyer – anyone interested can contact Sue Lawson on sue@scottdawson.co.uk or 01282 426846 by 16th October.

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