Tuesday, 4 March 2014

Hyndburn is breastfeeding friendly

It’s now easier for Mums to breastfeed their babies whilst they’re out and about in Hyndburn, with a network of over thirty breastfeeding friendly establishments across the Borough signing the Breastfeeding Pledge recently.


Shops, cafes and other public premises across Hyndburn have committed to supporting mothers who wish to breastfeed on their premises by signing the Breastfeeding Pledge.

Cabinet Member for Health & Communities, Councillor Pam Barton said: “We want to encourage mums to breastfeed their babies. The importance of breastfeeding is acknowledged nationally and internationally as the best way to give your child a great start in life, but mums are often put off breastfeeding in public because of lack of suitable places or because of unsupportive comments or behaviour. With this network of progressive businesses signing the Breastfeeding Pledge, mums know that they are welcome to breastfeed their babies in these establishments and won’t be asked to leave or asked to feed their baby in the toilet.
The network was developed by Dean Pritchard, a local graduate, who joined Hyndburn Council on a voluntary basis under the Lancashire County Council WorkStart Programme. Dean said: “The WorkStart programme has helped broaden my work experience with this unusual but highly beneficial project. Local businesses were very keen to support this initiative as they recognised it makes good business sense to look after their existing and future customers’ needs.”

Businesses that have signed up to the Breastfeeding Pledge will display the breastfeeding friendly logo. For a full list of Hyndburn’s Breastfeeding Friendly Businesses visit Hyndburn Council’s website at www.hyndburnbc.gov.uk.


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